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Troubleshooting Packaging Failure
How can you tell if your packaging is the culprit of your poor product performance?

Amita Jain
Aug 8, 20213 min read
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STRONG FOUNDATION FOR DESIGNING CLOUD KITCHEN PACKAGING
How cloud kitchen is gearing up for most sustainable packaging option

Amita Jain
Apr 4, 20214 min read
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INSPIRATION FOR STRONG STORY IN PACKAGING DESIGN PROCESS
A box will be a box unless a story reels around it. While starting to work on a project, seeking inspiration doesn't necessarily mean we...

Amita Jain
Jan 24, 20214 min read
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PACKAGING DESIGN WORKFLOW
All design sectors broadly have a similar workflow and approach. As we deep dive into a particular sector, it becomes essential to...

Amita Jain
Dec 12, 20204 min read
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SEALING FEATURES IN RIGID PACKAGING
While designing rigid packaging, it is necessary to add adequate sealing features on the closure of the packaging for a longer shelf life...

Amita Jain
Sep 10, 20204 min read
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D2C CHANNEL GEARING UP FOR E-COM PACKAGING SOLUTIONS
In the last few years, midsize to very large companies are gearing up for a new channel to sell products directly to consumers(D2C) on...

Amita Jain
Aug 22, 20203 min read
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STARTUPS STRUGGLE FOR PACKAGING IS REAL!
You have an idea, you would want to bring it out in the market ASAP! There are multiple platforms to quickly launch your products and get...

Amita Jain
Jul 25, 20204 min read
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Packaging in search of cultural roots
Among all clutter of packaging, it was good to see a packaging that brought the richness of culture and highlighted the deep roots of a...

Amita Jain
Jun 6, 20202 min read
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Why 'Single-use packaging' has a negative connotation?
Post pandemic single use packaging will increase. We need to understand the presumptions associated with it.

Amita Jain
May 3, 20202 min read
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