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HYPE OF UNBOXING EXPERIENCE
Unrevealing the truth behind unboxing experiences and expectations between brands, designers and consumers

Amita Jain
Jan 9, 20224 min read
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BIOMIMICRY HOLDS STRONGER ROOTS IN PACKAGING
Understanding Biomimicry and applying it to the packaging solutions

Amita Jain
May 9, 20213 min read
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STRONG FOUNDATION FOR DESIGNING CLOUD KITCHEN PACKAGING
How cloud kitchen is gearing up for most sustainable packaging option

Amita Jain
Apr 4, 20214 min read
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PACKAGING DESIGN WORKFLOW
All design sectors broadly have a similar workflow and approach. As we deep dive into a particular sector, it becomes essential to...

Amita Jain
Dec 12, 20204 min read
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TV PACKAGING CONVERTED TO LAMP
This Diwali I took the opportunity of converting my old TV packaging into a standing lamp. There was already furniture work going on at...

Amita Jain
Nov 15, 20201 min read
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EFFECTIVE DESIGN FOR ASSEMBLY LINE
Fiber-based packaging has a lot of scope of innovation with materials, structure experience, branding and graphics. With innovation,...

Amita Jain
Oct 25, 20204 min read
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INDUCING SCENT INTO PACKAGING
Every product has its odor, sometimes it’s mild & refreshing like bakery products, sometimes it is strong & pungent like Phenyl. The very...

Amita Jain
Sep 19, 20202 min read
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SEALING FEATURES IN RIGID PACKAGING
While designing rigid packaging, it is necessary to add adequate sealing features on the closure of the packaging for a longer shelf life...

Amita Jain
Sep 10, 20204 min read
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